Using PLR to Generate Traffic

PLR - Private Label Rights - is a term used to describe material that has been created for the express use of being re-used to create web site content. The seller hands over a number of rights to the buyer, amongst them, the right to use the text in any way that they wish, and assume the ownership (or at least the right to be recognized as the author).

So, in theory at least, you could take the content, stick it in a blog, and then drop the URL on Google, Twitter, Facebook, or whatever, and watch the traffic come rolling in. Right?

Well... if everyone does that, then everyone's pages end up looking the same and you'll irritate the PLR owner into the bargain. On top of which, they'll be optimized to rank well in search engines for a variety of keywords, but there are a limited number of spots - 10, if we're trying to hit the first page of results.

Those top ten spots will quickly go, if all you do is copy and paste the PLR content in it's entirety. Using PLR is clearly as much about re-branding it, as it is about re-using it. Unless it's an eBook, or something to be used for newsletter content, which keeps it relatively private, it is vital to re-work the PLR content to make it your own.

In the final analysis, PLR is about research, getting snippets for insertion in your own products, and pulling out likely keyword phrases.

JustOutsourcing.com have a list of 101 things to do with PLR, and it's well worth a look, as there are some great ideas for turning PLR content into traffic acquisition content. Be warned, however, what might seem like a quick short cut to traffic actually does require some work to make it worthwhile.

A great place to get PLR content is from ghostwriter extraordinaire, Tiffany Dow, from her PLR Mini-Mart. They're bang up to date, seasonal where appropriate, and her blog is full of useful tips and tricks. Learning from the trenches of PLR and ghostwriting is a great way to get ahead in the internet marketing game, so I heartily recommend Tiffany's blog.

That's PLR, in a nutshell. It's a great investment when used correctly, and should be at the top of your traffic acquisition checklist.