What Do I Do With All This Traffic?!?

It's a question that often comes up - traffic acquisition is one thing, but once it's flowing, the story doesn't just end!

After all, there is a whole process that begins when the user (potential client) lands on the page, one which takes them through the marketing funnel, step by step. First they are a visitor, then, they become a prospect, then, hopefully, a customer, and eventually, a repeat customer.

Along the way, there are ample opportunities for upselling, special offers, one time bargains, and so on, all geared towards maximizing the revenue generated now, and into the future. The question is : how can we possibly know what is working, and what isn't?

The answer is given on the blog I've linked to above. It's all about testing traffic, tracking results, and helping to read customers minds, all with one goal : raise revenue and the value of each and every visitor.