tag:blogger.com,1999:blog-92195038768838859612011-11-28T02:40:53.167-08:00LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.comBlogger111100tag:blogger.com,1999:blog-9219503876883885961.post-84985298734694712662011-11-28T01:38:00.001-08:002011-11-28T02:40:53.176-08:00

New industries have a habit of ushering in new buzzwords, and internet marketing now has a new one - following 'traffic acquisition', we now have 'traffic acquisition marketing'. But what is traffic acquisition marketing? New York based Forward Branding & Identification, reference it a list of job requirements for a Web Project Manager: "Experience in online consumer media, including Facebook,

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0tag:blogger.com,1999:blog-9219503876883885961.post-35638630192178589942011-11-10T05:00:00.000-08:002011-11-10T05:00:33.101-08:00

TAC, or Traffic Acquisition Cost, is a measure of the amount of money required to buy in traffic. It is usually calculated on a percentage basis, using either revenue or visitor numbers to yield a figure that can be measured over time. For example, if you pay out $5 to Google in AdWords fees, and receive 1,000 visitors, then the cost per visitor is 0.5 cents (actually, it's more common just to

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0tag:blogger.com,1999:blog-9219503876883885961.post-46493534524518120752011-11-10T00:27:00.000-08:002011-11-10T00:27:23.639-08:00

Traffic acquisition costs are probably one of the highest direct costs for online businesses. Anything that you can do to reduce traffic acquisition costs must, almost by definition, be a good thing - but there's a right and a wrong way to do it. Like the hotel industry, the web is split into two kinds of page - destination and everything else. Budget hotels that people use whilst traveling

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0tag:blogger.com,1999:blog-9219503876883885961.post-41072803032603713142011-09-26T00:43:00.000-07:002011-09-26T00:44:21.406-07:00

It used to be easy to get traffic. Well, easy-ish, anyway. Back when all we had were static web pages and a generic email address (webmaster@somewhere, usually) traffic acquisition was just a case of making sure that the page was indexed by the search engines, was relatively unique in terms of keywords, and was useful to the visitor. This was back when we all edited our sites in a text editor,

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0tag:blogger.com,1999:blog-9219503876883885961.post-71622016192200795822011-09-23T06:11:00.000-07:002011-09-23T06:11:44.904-07:00

PLR - Private Label Rights - is a term used to describe material that has been created for the express use of being re-used to create web site content. The seller hands over a number of rights to the buyer, amongst them, the right to use the text in any way that they wish, and assume the ownership (or at least the right to be recognized as the author). So, in theory at least, you could take

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0tag:blogger.com,1999:blog-9219503876883885961.post-91129393729586660502011-09-02T00:10:00.000-07:002011-09-02T00:10:30.792-07:00

Recently I stumbled across a blog post by Nicole S. Cooper, titled 'A Valuable Lesson Learned About List Building Popups on your Lead Capture Page'. It was interesting to me because it highlights a few salient points about traffic acquisition and the process of leveraging that traffic. The conventional wisdom is that you need to get the visitors onto a list in order to market to them. This

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0tag:blogger.com,1999:blog-9219503876883885961.post-87124330410103971312011-08-10T00:29:00.000-07:002011-08-10T00:34:52.765-07:00

It's a question that often comes up - traffic acquisition is one thing, but once it's flowing, the story doesn't just end! After all, there is a whole process that begins when the user (potential client) lands on the page, one which takes them through the marketing funnel, step by step. First they are a visitor, then, they become a prospect, then, hopefully, a customer, and eventually, a repeat

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0tag:blogger.com,1999:blog-9219503876883885961.post-83524236275235646192008-09-05T00:24:00.000-07:002008-09-05T00:34:06.253-07:00

The latest in a series of articles on Internet Marketing, the latest concentrates on sales lead generation, using the marketing funnel approach. It is an internet marketing strategy that is designed to turn random success into a process that can be repeated.The article discusses the finer points of the process:Collecting email addresses;The One Time Offer;List Segmentation;etc. Beginners and

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0tag:blogger.com,1999:blog-9219503876883885961.post-61406081600314275312008-07-03T00:46:00.001-07:002008-07-03T00:52:35.669-07:00

Link exchange programs might be great at boosting traffic, but the association with a potentially low PR / Authority site can permanently damage your own Page Rank and position in the Search Engine Results Pages (SERPs).The key is to only selectively participate in high quality exchanges with sites whose PR is at least comparable to yours. Informal arrangements with people you know is probably

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0tag:blogger.com,1999:blog-9219503876883885961.post-63384233955853060382008-07-02T04:49:00.000-07:002008-07-02T04:49:40.287-07:00

Making the Most of Pay Per Click Keyword Bids and Keyword AdvertisingThis is a Hub dedicated to pulling together several sources of information on this slightly elusive subject. Worth it for the video and Yahoo Answers feed which provide food for thought.Anyone who is interested in using PPC for traffic acquisition should stop by, especially if they're into traffic flipping!

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0tag:blogger.com,1999:blog-9219503876883885961.post-89910444337553192952008-06-24T00:34:00.000-07:002008-06-24T00:55:29.543-07:00

One question that is often at the forefront of people's minds when it comes to generating traffic is how to calculate traffic acquisition cost. Every method of traffic acquisition, be it paid or free, has an underlying cost.Clearly, free methods, such as using Twitter, a blog, or even a service such as Traffic Swarm are attractive because there is no direct financial cost. However, the traffic

LeckyThttp://www.blogger.com/profile/12758103975289968820noreply@blogger.com0